Martins Integrated

In the iconic Australian wine industry it is not uncommon for duplicated family names and multi-brand ownership to bring confusion to an astute market.

For this reason, Dr Richard Hamilton sought the branding expertise of Martins Integrated to refresh his McLaren Vale ‘Richard Hamilton’ brand and packaging and to provide greater links to his ‘Leconfield’ vineyards and winery in Coonawarra.

Through coordinated marketing and identity campaigns, Martins created a fully integrated suite of consistent marketing points from signage and McLaren Vale cellar-door theming to ‘Leconfield’ and ‘Richard Hamilton’ branded promotional material including printed collateral, apparel, advertising, wine labels and cartons, as well as a new company website.