Smile Campaign
Homestart is the South Australian Government’s home financing agency and has been a longstanding client of Martins Integrated.
Against a background of rising interest rates and limited housing affordability, Martins worked with HomeStart to develop a campaign to promote its innovative home loan products which allow customers to purchase homes and still enjoy life’s pleasures.
Around the catchphrase: ‘It is possible’, Martins developed a dedicated website which was both engaging and informative. Visitation to the site was driven by cinema, radio, online, outdoor and press advertising.
In-depth analysis and a strong familiarity with the media industry saw Martins Integrated deliver a finely researched and highly strategic advertising campaign, reaching its target market at key moments in their day, right when they are enjoying the pleasures of life they won’t need to forgo.